Case study · Website
Spoonies
The website for Spoonies, Aída Caravello's app that records what happens before, during and after an anxiety attack and guides you step by step when it comes. It presents the app calmly, sells the launch plan and opens the door to companies.
01 — The challenge
Spoonies was about to launch on the App Store and Google Play with a simple website that neither carried the brand nor explained the app well. It needed to speak to people with anxiety without scaring them or overpromising, sell the Founding plan and present the version for companies. All without breaking what already worked: the privacy and terms pages the app stores link to, and the payments.
02 — The solution
A new website in Spanish and English with the brand's identity, its characters and a story that unfolds as you scroll. It shows the app with real screenshots, explains the price clearly and takes payments through Stripe, with sign-ups saved to the app's database. The companies page explains what each person sees and what the company sees, always as a whole. The addresses used by the app stores and the payments were kept exactly as they were during the switch, and the site loads fast with no tracking cookies.
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