Ranking on Google and in AI answers

SEO (search engine optimisation) is the work of getting your website to show up on Google when someone searches for what you offer. It depends on three things you do control, a technically healthy and fast site, pages that answer what your customer is looking for and other sites linking to you, and one you don't fully control, the competition.

GEO (generative engine optimisation) is the same thing applied to AI assistants. More and more people ask ChatGPT, Gemini or Perplexity "which company would you recommend for…" instead of searching on Google. Those assistants build their answer from websites they understand well and trust, so they cite whoever explains clearly what they do, for whom and where, and whoever appears in third-party sources. Much of the work overlaps with SEO, but part of it is specific, citable content, structured data and presence beyond your own site.

We start with a technical audit, speed, indexing, errors, page structure and structured data, and with an analysis of how your customer searches, what they type into Google and what they ask an AI. From that comes a written plan with priorities, not an endless task list.

Then we work on the content. Every important service or product gets its own page, with a clear definition at the top, answers to the usual questions and real cases. We add the structured data Google and the assistants use to understand who you are, what you offer and where, and we make sure your company appears consistently beyond your site, in directories, profiles and clients' websites.

And we measure. Every month we review rankings, visits and enquiries, and we run a fixed panel of questions against the AI assistants to see whether they mention you, whether they cite you with a link and against whom. That decides what we do the following month.

On Google, with Search Console and rank-tracking tools, indexed pages, impressions and clicks, keywords on the first page, domains linking to you and the speed metrics Google uses to rank results.

In AI, with a panel of twenty or thirty questions your customer would ask, run every month against ChatGPT, Gemini, Perplexity and Google's AI overviews. We record whether you appear, whether you are cited with a link, where in the answer and which competitors show up. That gives two simple indicators, mention rate and citation rate, and their evolution month by month.

And in your business, enquiries and sales arriving from search engines and from the assistants. It is the only number that truly matters and the one that opens the report.

We don't guarantee rankings or appearances in AI, because nobody can. We don't buy links, mass-produce content or use tricks Google penalises sooner or later. We work on what your site controls and show you the results with data, month by month.